The Starbucks Solution to Student Debt: Become a Barista, Get Cheap Tuition
Starbucks has opposed efforts to unionize
the companyfs workers, and Chief Executive Howard Schultz
stopped short of full support for raising Seattlefs minimum wage to $15 an
hour. But the company and its leader are otherwise known for treating their
workers well. The legions of baristas get Bean stock (restricted shares in the
company), the chance to participate in a matching 401(k) program, and a free
pound of coffee every week. Now theyfre going to get free college tuition,
too.
Starbucks (SBUX) announced
Monday that it will pay for its workers to attend Arizona State Universityfs
online bachelorfs degree program. Employees who work at least 20 hours a week,
which Starbucks says is the majority of its employees, will get half their
tuition paid for the first two years—that comes to about $6,500—while the final
two years will be paid for in full.
gIn the last few years, we have seen the fracturing of the American Dream,h
Schultz said in a statement. gTherefs no doubt, the inequality within the
country has created a situation where many Americans are being left behind. The
question for all of us is, should we accept that, or should we try and do
something about it.h
Of Starbucksf 135,000 U.S. store employees, about 25 percent already have a
bachelorfs degree. Michael Crow, Arizona Statefs president, expects
as many as 15,000 Starbucks students to enroll.
The program aims to address a problem thatfs gotten a lot of attention
lately: the $1.2 trillion worth of student loan debt in the U.S. and a dropout
rate approaching 40 percent. Other companies offer tuition
reimbursement, of course, but usually not full tuition and usually with strings
attached. Starbucks says students can choose what to study (nursing, business,
electrical engineering, even art history) and they wonft be required to stay at
Starbucks after being reimbursed. (Well, maybe the art
history majors will.)
What kind of education will the baristas receive? It will be entirely online,
which suggests the potential for certain problems. The Massively Open Online
Courses (MOOCs) that are (were?) all the rage enroll an average of 43,000
students and have a completion rate of about 10
percent. Then there are for-profit, scandal-prone
online schools such as the University of Phoenix.
Arizona Statefs program
isnft a MOOC, though, and it isnft for profit. It is one of the nationfs largest
online schools and seems to be well-regarded.
And as part of the deal, Starbucks employees will have a dedicated
enrollment coach, financial aid counselor, and academic adviser to help them. If
only every community college student was as lucky.
Schultz and Crowe have known each for several years and worked together on
projects connected to the Markle Foundation, which is gdedicated to developing
innovations that harness the vast potential of the digital ageh (and run by Zoë
Baird, of Nannygate notoriety).
As for the cost, which will be shared between the company and the university,
a Starbucks spokesperson told USA
Today that the company expected to spend more than $230 million on the
program over time. Thatfs about what the company spent on its stock program for
employees last year.